The holiday season represents a huge opportunity for online retailers. In the US alone, sales in this period peaked at 72,303 million USD. Customers are eager to get their hands on gifts or a cheap deal, and the rush can push convenience and price-sensitive consumers online in greater number than usual.
2018 is set to a bumper year for online retailers, with Deloitte putting forward a figure of 17-22 percent growth of online sales in the holiday period. With the ever-growing competition online during this period, you cannot rest on your laurels though! Check out the simple and effective ways to boost your online sales listed below to help you be ahead of the pack:
1. Mobile friendly: Consumers shop on different devices, make sure your site is up to the challenge!
When it comes to shopping online consumers are choosing to use their online devices more during the customer journey. Looking to the US, mobile shoppers plan to use their mobile device to show/browse online as well as check/compare prices, read product reviews and actually perform the purchase itself. Below are just three ways in which mobile shoppers check out your online store during the holidays.