The non-sense of Terms & Conditions


Terms and Conditions… it’s something every online business owner needs. But let’s be honest, hardly any of your customers will even bother reading them.

So why do we need them?


-        Make sure that users know that this website is your property!

This inclusion is usually called the Intellectual Property Clause. This clearly states that the content that is included in the website (logo, design etc.) are yours and that this is covered under international copyright legislation.

-        Set the guidelines for users of your website

Terms and Conditions aren’t just meaningless words. It is a legally binding contract between the user and yourself. This can act both ways. For your website, there may have guidelines on user behaviour and language that all visitors must abide by, whilst for consumers there are rights such as privacy rules and refund policies.

-        Setting a limit in the level of liability that can occur

This is a simple yet important aspect of the T&Cs and limits the level of liability that a website can hold for errors, inaccuracies, suitability etc. found in the content of the website.

Yet creating a custom set of Terms and Conditions can be resource intensive. However, services such as our very own (where documents are updated automatically) are here to save you time and money!

Find out more here at

But do customers care?


Now all of this sounds important doesn’t it? Yet the facts on actually consumer concern about T&Cs paints an interesting picture… In the Netherlands 68% of consumers do not even bother to read terms and conditions, with the percentage being 51% in the UK.

A rather practical demonstration was carried out in an experiment where hundreds of college students consented for their future first-born children to be given away to a company. All because they did not actually read the T&Cs carefully.

A better way to inform consumers

Terms and Conditions are needed, yet often aren’t read. So what to do? Well the simple solution would be to demonstrate your compliance in an easy to accessible way for consumers. That is part of the reason why the Ecommerce Foundation is providing Safe.Shop to online stores. Our trustmark is based on the foundation of the Global Code of Conduct. This is a simple yet comprehensive set of rules that are represented by icons to users.

Find out more about how Safe.Shop can help you here!

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From Belgium to China

''We started in the Netherlands, expanded to Belgium and Germany and now also sell in China. Ecommerce is becoming global, faster than we think. A global trustmark belongs to global expansion.''

- GeertJan Smits, Managing Director Flinders

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