Consumers are growing more and more critical when it comes to online shopping. With so many options out there, why wouldn’t they be? So it stands to reason that online shops are fighting hard to stand out from the crowd. One tool in this battle is the customer review.
But let's looks at some recent facts around consumer reviews online. When looking at the Netherlands in 2017, the online channels user's choice vary widely from comparison websites, online stores, the manufacture website and social media. When it comes to what consumers find important when seeing consumer reviews, the score, age of review and amount of reviews rate highly.
Why should you get reviews for your online store?
Sometimes it can seems like a headache to implement reviews. But customer reviews are a golden opportunity that cannot be missed. Customers expect them, and they can push your conversion to new heights.
Want to learn more about how consumers use reviews? Check out our 'Consuming Review' report!
''We started in the Netherlands, expanded to Belgium and Germany and now also sell in China. Ecommerce is becoming global, faster than we think. A global trustmark belongs to global expansion.''- GeertJan Smits, Managing Director Flinders