Definition: Trustmarks are defined as any third-party mark, logo, picture, or symbol that is presented in an effort to dispel consumer concerns about Internet security and privacy, thereby potentially increasing consumer trust levels in a firm.
What is a Trustmark?
Trustmark operate as advertisement tools to display the trustworthiness of eshops for online consumers. Eshops are deemed trustworthy if they function with credibility, integrity and benevolence. For those reasons, a third-party verification offers a fair evaluation of an eshop, which helps consumers determine their level of trustworthiness. Trusted third-parties have requirements which are thoroughly checked with online eshops, including its internet security method and ecommerce procedures; if all the criteria are met, the Trustmark logo will be displayed on the website. Online consumers can expect online stores hosting a Trustmark on their eshop to have ‘integrity to respect the law’, exhibit ‘good business behavior’, and fulfil ‘additional standards’. The result is a consumer base with more confidence in online shopping.
Types of trust marks: