Customers are wary of counterfeit goods online, especially from online stores they are unfamiliar with. A recent survey of Amazon customers in the US stated that over 60% were thinking about the problem of  counterfeit goods when shopping on the platform. With this badge you can clearly state that you acknowledge this worry and will do your best to protect customers from receiving fake goods. But if they do receive such goods, you will take charge and refund them the purchase cost as well as delivery. By building trust and backing this up with action, you can put a consumer’s mind at ease.